Explore the real business benefits of offering guest Wi-Fi—and how Range Smart Business makes it easy, secure, and seamless.
In today’s world, free Wi-Fi is an essential amenity for any business. Customers expect to be able to connect to the internet while they are out and about, and businesses that offer free Wi-Fi are more likely to attract customers and retain them.
There are many benefits to a small business that offers free guest Wi-Fi to its customers. Here are a few:
- Increased customer experience. Customers are more likely to be satisfied with a business that offers free Wi-Fi. This is because Wi-Fi is a convenience that many customers expect, and it can make their experience at the business more enjoyable. A study by Purple Wi-Fi found
that 71% of customers are more likely to return to a business that offers Wi-Fi, while 64% said that they would spend more time in a venue with Wi-Fi.
- Increased loyalty. Customers who are satisfied with a business are more likely to return to it in the future. This is especially true if the business offers other amenities that customers value, such as free coffee or a comfortable seating area. According to a survey by Small Business Trends, 62% of businesses that offer free Wi-Fi see an increase in customer loyalty.
- Increased word-of-mouth marketing. Customers who are happy with a business are more likely to tell their friends and family about it. This can lead to new customers for your business.
- Increased website traffic and social engagement. Customers who are using the free wi-fi at a business are more likely to visit the business’s website. This is because they may need to access the website to check the business’s hours of operation or to find contact information. According to a survey by Cisco, 47% of customers are likely to share their location and other personal information with businesses in exchange for free Wi-Fi. Businesses can use the data that they collect from customers who use the free Wi-Fi to improve their marketing efforts and to better understand their customers.
- Increased sales. Businesses that offer free Wi-Fi have reported an increase in sales. This is because customers who are using the Wi-Fi are more likely to stay longer at the business and to buy more products or services. A report by Tech.co found that 79% of businesses consider offering free Wi-Fi a competitive advantage, with many believing it to be essential to their operations.
Overall, there are many benefits to your business by offering free guest wi-fi to your customers. By offering this amenity, you can increase customer satisfaction, loyalty, and sales while offering a secure and worry-free Wi-Fi experience.
Range Smart Business is made for business. It includes:
- Full installation of the fastest, most reliable, and secure network.
- Business Grade Cyber Security
From POS to staff and customer guest networks, built-in firewalls and proactive network security traffic monitoring, Range Smart Business protects you from cyber threats.
- Unmatched Network Solutions
Range Smart Business fits your needs. From securing business-critical POS network systems to business-optimizing staff networks, to branded customer portals for customer networks, Range Smart Business has you covered.
- Always On Connectivity
Network resiliency keeps your business running with a cellular connection if your fiber connection ever goes down.
- Content Filters
Provide a safe and secure Wi-Fi experience by blocking access to restricted websites, while being able to view employee usage.
- The Range Smart Business app
Put the power of Range Smart Business in your hands. Monitor and manage each element of the Range Smart Business solution to match the unique needs of your small business. Set up service-specific networks, enable network security, create a branded customer Wi-Fi portal, and minimize costly disruption during network outages with cellular-based network resilience.
Get Range Smart Business Today!
